Visualization | Architectural Visualization | Architectural Rendering

  The development in technology over the last decade has led to significant advancement in the Architecture and Design Industry. Hand-drawn sketches, which were once the only form of communicating one’s design, is now a thing of the past. Architectural visualization took a leap forward when digital photorealistic renders were introduced in the industry. Photorealistic 3D renders have now paved the way for photorealistic animation as a tool for communicating one's design. Hence, 3D walkthroughs are now witnessing an age of incredible popularity, particularly in the AEC industry. Designing comes naturally to architects, but presenting it well is the real challenge, and 3D visualization tools such as walkthroughs make this process much easier.  The process of creating a 3D architectural walkthrough is an amalgamation of modelling, animation, music and storytelling. A high quality walkthrough gives the viewer a clear understanding of the project while also giving them an expe...

  In recent years, videos have become one of the most used communication tools in the world. Architects, interior designers , and real estate agents use it to better communicate with their clients and eventually sell their products. One of the recent fields that videos have widely influenced is architecture and real estate. Known as a forever evolving profession, architecture has always been adapting to social and technological progress. The traditional method of creating architectural drawings has been by hand but the rise of technology in the last decade has brought in a more efficient manner of creating and editing these drawings as CAD (Computer Aided Drafting) and BIM (Building Information Modeling). The tools for designing and representing spaces have evolved enormously and are now able to provide us with realistic 3D videos of projects that are still in their design phase. This tool represents a huge step forward for the architecture and construction industry and therefore...

  In this fast-moving world, the quality of renderings used in the architectural industry has immensely improved due to the advancement in the technology that is used to create them.  The photorealistic rendering process, which once took hours, is now moving to an almost instantaneous affair. Real-time visualization is becoming an essential tool for the architecture and interior design industry. Considering time is money, it is now becoming necessary for architects and designers to instantly translate one’s imagination into virtual reality and all this is being made possible through Real-Time architectural rendering . The current technology in architectural visualization provides visualization tools that accelerate the workflow. The latest modelling and rendering software is interactive and enables a shorter and faster rendering process. This efficient process allows for quicker iterations to be curated and for the user to view multiple options while giving them gre...

  3D visuals are powerful tools to communicate an idea, a concept or a design, it is also used to market that idea at the conceptual stage. Visualization in the AEC industry has come a long way from presenting the design to the client for approvals and is now used at every stage of the project - from bidding for projects, getting client and council approvals, to marketing the project as well as generating investment pre construction. 3D visuals, be it still images or videos, efficiently exhibit the interior design as well as the architecture of the project. Whether one is trying to pre sell the project or to win a bid, photorealistic 3D visuals are finding growing usage in the AEC industry.   We explore how 3D visuals is being used as an essential tool in the AEC industry:   Architects use 3D visuals to communicate their design as well as quicken the decision making process. With high quality 3D visuals, architects and their clients can detect problems or flaws ...

The 21st century is defined by sustainability, encouraging ecological awareness and an eco-friendly lifestyle. With the rise of this go-green movement, the concept of sustainable architecture has become popular and is now commonly discussed. In the construction phase, the use of natural and organic materials, conscious recycling of construction waste and saving energy at construction sites are being implemented as part of this environmentally friendly movement. Not just limited to the construction phase, the pre-construction and design process is also imbibing sustainability through the spectrum of tools offered by visualization today.  This term sustainability is not only limited to the environment, but also concerns the efficient use of time, energy, resources and money. Keeping that in mind, there are multiple ways in which 3D visualization aids architects and designers to do their bit in being sustainable. High quality digital 3D renderings help the designer and client to sa...

Throughout history architectural visualization has been the means of communication between clients and designers. Drawings and hand sketches have always been the foreground of any project. Fast forward to today, design is not only visualized using softwares, but is also virtually experienced for a better understanding and comprehension of the project. Since the Italian architect Brunelleschi introduced depth based perspective drawings in 1415, the concept of hand renderings have evolved from simple 2D line drawings to 3D visual representations. One of the most well-known instances of a visualization that deviates from realistic portrayal is Joseph Michael Gandy's watercolour painting of John Saone’s Bank of England. The artwork presents Saone’s project in the most flattering light possible, suggesting that it will be as monumental and enduring as the ruins of Rome. In contrast, the Bauhaus in the 1920s moved away from visualizations based on the human perspective and instead m...

Visual communication is steadily taking over the realm of design and architecture, where imagination takes a tour of reality and experiences. Here is how 3D visualization and renderings wear different hats today and are pivotal in the AEC industry. Being handled independently by artists and creators, they can be leveraged as an expressive medium, a marketing tool, a tool for error detection and much more! Multiple Design Iterations 3D visualization and renderings have found their way into varied fields, albeit being overpowered in the architectural world. One can envision their desired designs through realistic 3D renders and immersive video flythrough – pushing the envelope of virtual reality. The ability to strike a chord with hyper-realistic scenes and spatially manoeuvre through multiple iterations is striking! Faster Council and Community Approvals In urban-scale projects, one major milestone is gaining council and community approval to physically build the project. 3D re...