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Showing posts from July, 2022

COMMUNICATING ARCHITECTURE WITH 3D WALKTHROUGHS

  The development in technology over the last decade has led to significant advancement in the Architecture and Design Industry. Hand-drawn sketches, which were once the only form of communicating one’s design, is now a thing of the past. Architectural visualization took a leap forward when digital photorealistic renders were introduced in the industry. Photorealistic 3D renders have now paved the way for photorealistic animation as a tool for communicating one's design. Hence, 3D walkthroughs are now witnessing an age of incredible popularity, particularly in the AEC industry. Designing comes naturally to architects, but presenting it well is the real challenge, and 3D visualization tools such as walkthroughs make this process much easier.  The process of creating a 3D architectural walkthrough is an amalgamation of modelling, animation, music and storytelling. A high quality walkthrough gives the viewer a clear understanding of the project while also giving them an expe...

VIDEOS IN ARCHITECTURE AND REAL ESTATE MARKETING

  In recent years, videos have become one of the most used communication tools in the world. Architects, interior designers , and real estate agents use it to better communicate with their clients and eventually sell their products. One of the recent fields that videos have widely influenced is architecture and real estate. Known as a forever evolving profession, architecture has always been adapting to social and technological progress. The traditional method of creating architectural drawings has been by hand but the rise of technology in the last decade has brought in a more efficient manner of creating and editing these drawings as CAD (Computer Aided Drafting) and BIM (Building Information Modeling). The tools for designing and representing spaces have evolved enormously and are now able to provide us with realistic 3D videos of projects that are still in their design phase. This tool represents a huge step forward for the architecture and construction industry and therefore...

REAL-TIME RENDERING IS CHANGING THE VISUALIZATION GAME

  In this fast-moving world, the quality of renderings used in the architectural industry has immensely improved due to the advancement in the technology that is used to create them.  The photorealistic rendering process, which once took hours, is now moving to an almost instantaneous affair. Real-time visualization is becoming an essential tool for the architecture and interior design industry. Considering time is money, it is now becoming necessary for architects and designers to instantly translate one’s imagination into virtual reality and all this is being made possible through Real-Time architectural rendering . The current technology in architectural visualization provides visualization tools that accelerate the workflow. The latest modelling and rendering software is interactive and enables a shorter and faster rendering process. This efficient process allows for quicker iterations to be curated and for the user to view multiple options while giving them gre...