Visualization | Architectural Visualization | Architectural Rendering

  3D visuals are powerful tools to communicate an idea, a concept or a design, it is also used to market that idea at the conceptual stage. Visualization in the AEC industry has come a long way from presenting the design to the client for approvals and is now used at every stage of the project - from bidding for projects, getting client and council approvals, to marketing the project as well as generating investment pre construction. 3D visuals, be it still images or videos, efficiently exhibit the interior design as well as the architecture of the project. Whether one is trying to pre sell the project or to win a bid, photorealistic 3D visuals are finding growing usage in the AEC industry.   We explore how 3D visuals is being used as an essential tool in the AEC industry:   Architects use 3D visuals to communicate their design as well as quicken the decision making process. With high quality 3D visuals, architects and their clients can detect problems or flaws ...

The 21st century is defined by sustainability, encouraging ecological awareness and an eco-friendly lifestyle. With the rise of this go-green movement, the concept of sustainable architecture has become popular and is now commonly discussed. In the construction phase, the use of natural and organic materials, conscious recycling of construction waste and saving energy at construction sites are being implemented as part of this environmentally friendly movement. Not just limited to the construction phase, the pre-construction and design process is also imbibing sustainability through the spectrum of tools offered by visualization today.  This term sustainability is not only limited to the environment, but also concerns the efficient use of time, energy, resources and money. Keeping that in mind, there are multiple ways in which 3D visualization aids architects and designers to do their bit in being sustainable. High quality digital 3D renderings help the designer and client to sa...

Throughout history architectural visualization has been the means of communication between clients and designers. Drawings and hand sketches have always been the foreground of any project. Fast forward to today, design is not only visualized using softwares, but is also virtually experienced for a better understanding and comprehension of the project. Since the Italian architect Brunelleschi introduced depth based perspective drawings in 1415, the concept of hand renderings have evolved from simple 2D line drawings to 3D visual representations. One of the most well-known instances of a visualization that deviates from realistic portrayal is Joseph Michael Gandy's watercolour painting of John Saone’s Bank of England. The artwork presents Saone’s project in the most flattering light possible, suggesting that it will be as monumental and enduring as the ruins of Rome. In contrast, the Bauhaus in the 1920s moved away from visualizations based on the human perspective and instead m...

Visual communication is steadily taking over the realm of design and architecture, where imagination takes a tour of reality and experiences. Here is how 3D visualization and renderings wear different hats today and are pivotal in the AEC industry. Being handled independently by artists and creators, they can be leveraged as an expressive medium, a marketing tool, a tool for error detection and much more! Multiple Design Iterations 3D visualization and renderings have found their way into varied fields, albeit being overpowered in the architectural world. One can envision their desired designs through realistic 3D renders and immersive video flythrough – pushing the envelope of virtual reality. The ability to strike a chord with hyper-realistic scenes and spatially manoeuvre through multiple iterations is striking! Faster Council and Community Approvals In urban-scale projects, one major milestone is gaining council and community approval to physically build the project. 3D re...