Visualization | Architectural Visualization | Architectural Rendering

  According to the US Bureau of Economic Analysis (BEA) there was a fall in the GDP of the building industry from $665.10 billion to $615.80 billion in the second quarter of 2020. To recover from this economic slump there has been a substantial effort by the AEC industry to enhance its development and encourage thought-based and intelligent design processes. Architects, Real estate developers, Interior designers and others in the AEC industry are developing solutions to streamline the building design process. A key feature in this innovative design process is efficient visual communication with the use of photorealistic renders, VR 360 and videos. Architectural visualization is the use of stunning imagery and animation to effectively translate and communicate design ideas from concept to implementation. Architectural renderings and architectural visualization are indeed the foundation of the AEC industry and the need of the hour. According to a recent article by Larry Kim of I...

3D visuals are powerful tools to communicate an idea, a concept or a design, it is also used to market that idea at the conceptual stage. Visualization in the AEC industry has come a long way from presenting the design to the client for approvals and is now used at every stage of the project - from bidding for projects, getting client and council approvals, to marketing the project as well as generating investment pre construction. 3D visuals, be it still images or videos, efficiently exhibit the interior design as well as the architecture of the project. Whether one is trying to pre sell the project or to win a bid, photorealistic 3D visuals are finding growing usage in the AEC industry. We explore how 3D visuals is being used as an essential tool in the AEC industry: Builders and Developers have greatly benefitted from 3D visualization not just in the marketing of the project but also in the construction stage. High quality 3D visuals highlight the unique USPs of the project t...